Apr 222015
Pharma: Sponsors or advertisers? The agenda for Infertility Awareness Week

With ongoing restrictions on advertising, Pharma marketers still have other clever ways to reach their target markets, and a classic method is through event and awareness sponsorships. This is not a replacement for print, digital or TV advertising but complements traditional marketing and advertising efforts. The National Infertility Awareness Week (NIAW) is no exception. Beginning […]

Apr 212015
Apple Watch Discussions on the Rise…but Will Fitbit Loyalists Switch?

 As Apple Watch launches later this week, we decided to take a look at the types of things consumers are saying about it, as well as other health and fitness trackers.Using the Treato IQ platform, we were able to get a quick snapshot – along with deeper analytics – of what consumers are saying in […]

Apr 132015
Erectile Dysfunction Chatter after 9 pm or Not at All, Consumers Say

With the DTC 2015 Washington conference behind us, we’ve shared some insights on what our customers really think about consumer DTC advertising for prescription medication. Some of those prescription television ads include erectile dysfunction medications, a topic that’s hard to miss in global advertising. Is such advertising suitable for primetime?  This subject has been in […]

Mar 202015
PMRG 2015 Connect:  Patient focused solutions fuels Pharma strategy development

As a long-time member of PMRG – the premiere global community for healthcare marketing research professionals – and a fairly new member of the team at Treato, I was excited to attend PMRG 2015 Connect in National Harbor, Maryland, earlier this week. The conference brought a range of companies from Manufacturers to Consultants, Full Market […]

Feb 222015
What Travels Faster: Measles or the Rash of Discussions?

With measles all over the news due to a recent wave of infections, it’s no wonder that people are talking about it online, in health forums, blogs, and social media. To make sense of the “rash” of discussions taking place, Treato took a closer look at what people are saying in the following infographic. Interestingly, […]

Feb 042015
The Online Health Consumer - Going Red for Heart Disease

Friday, February 6 marks National Wear Red Day. As part of the the Go Red for Women® campaign, each year on the first Friday in February, millions of American take part of the public awareness day, tagged #GoRed in social media, to bring attention to the Number 1 and Number 5 killers of women – […]

Jan 042015
The Online Health Consumer - Beginning a New Year

At Treato we spend a lot of time listening in on the social Web to better understand the healthcare consumer. With the holidays behind us we thought to prepare a Treato analysis on what the online voice of the patient is discussing in regard to the New Year ahead. As the December days came to […]

Dec 282014
Treato on The Doctor's Channel

On December 1 as part of World AIDS Day, Treato presented a patient voice analysis with more than 1 million discussions about HIV/AIDS online, revealing several key insights about the ongoing fight against the disease. The following short video created by The Doctor’s Channel highlights these insights and what the patients and caregivers are saying.

Nov 272014
Understanding the Online Voice of the Patient About HIV

We’ve come a long way in the treatment of HIV/AIDS. Governments around the world now recognize the disease as a critical health issue. Numerous international advocacy organizations have helped this charge as well – on international, national, state and local levels. Now, each year, on the first day of December, countries around the world observe […]