Feb 222015
 
What Travels Faster: Measles or the Rash of Discussions?

With measles all over the news due to a recent wave of infections, it’s no wonder that people are talking about it online, in health forums, blogs, and social media. To make sense of the “rash” of discussions taking place, Treato took a closer look at what people are saying in the following infographic. Interestingly, […]

Feb 042015
 
The Online Health Consumer - Going Red for Heart Disease

Friday, February 6 marks National Wear Red Day. As part of the the Go Red for Women® campaign, each year on the first Friday in February, millions of American take part of the public awareness day, tagged #GoRed in social media, to bring attention to the Number 1 and Number 5 killers of women – […]

Jan 042015
 
The Online Health Consumer - Beginning a New Year

At Treato we spend a lot of time listening in on the social Web to better understand the healthcare consumer. With the holidays behind us we thought to prepare a Treato analysis on what the online voice of the patient is discussing in regard to the New Year ahead. As the December days came to […]

Dec 282014
 
Treato on The Doctor's Channel

On December 1 as part of World AIDS Day, Treato presented a patient voice analysis with more than 1 million discussions about HIV/AIDS online, revealing several key insights about the ongoing fight against the disease. The following short video created by The Doctor’s Channel highlights these insights and what the patients and caregivers are saying.

Nov 272014
 
Understanding the Online Voice of the Patient About HIV

We’ve come a long way in the treatment of HIV/AIDS. Governments around the world now recognize the disease as a critical health issue. Numerous international advocacy organizations have helped this charge as well – on international, national, state and local levels. Now, each year, on the first day of December, countries around the world observe […]

Oct 142014
 
The Voice of the Patient About Breast Cancer

What can we learn from breast cancer patients online? Apparently a lot. A Treato analysis reveals that breast cancer is the most widely discussed cancer among patients and caregivers on the Internet, with more than 1 million posts generated so far. Not surprising given that breast cancer is also the second most commonly diagnosed of […]

Sep 082014
 
Understanding the Patient Voice Online

When you’re in the business of understanding the patient voice, every day is different. At Treato we see this reflected in the vast numbers of patient discussions our algorithms automatically aggregate, index and analyze for deep patient insights daily. That’s because the patient voice is ever changing, as new therapies are introduced, market dynamics change […]

Jun 192014
 
Who is winning the race in the obesity wars?

Social media insights indicate more Patients Using Qsymia Report Better Weight Loss Results It is estimated that more than one-third of U.S. adults are obese which is driving obesity-related conditions including heart disease, stroke, type 2 diabetes and certain types of cancers. Based on CDC data, the estimated annual medical cost of obesity in the […]

Jun 112014
 
Taking the Patient Voice Even Further with V3

Yesterday’s release of Treato IQ Version 3 shows just how far we’ve come in the nearly two years since launch. So far in fact we even changed the name of the platform to Treato IQ. Much of this has to do with everything we’ve learned from our customers along the way. R&D is a critical […]

Jun 092014
 
Hello, My Name is Treato IQ

Our flagship patient intelligence platform designed for pharma and health science professionals has a new name: Treato IQ. Since its launch at the end of 2012, we have continuously worked on improving our product, then called Treato Pharma, and making it better aligned with the needs of our healthcare customers. Thanks to their input and […]